Manifesto

I have always been a dress-up girl. Every day I want to put on a dress that makes me feel comfortable, feminine, strong and authentic. A dress that makes me live more boldly. The Freya Label is the brand I always dreamed of.

The name Freya is from Northern mythology, she is the goddess of love, eroticism and strength. The name is an homage to my Norwegian origin and to womanhood itself. The Freya Label is a love letter to what matters the most to me: Art, adventure, passion, creation, sensuality and expression. 

Creating clothes while caring deeply about our planet is a challenge that I wish to be fully transparent about. It’s my most important mission to make collections that are true to vision while treading as lightly as possible on the earth. Working with surplus fabrics, producing locally and designing timeless pieces that are made to last over time, are our main ways of doing this.

Collection I is made exclusively from deadstock fabrics, meaning that no new material was made for the production. All fabrics are sourced through the LVMH group, securing the highest possible quality and feel in each piece. The collection is dreamed up, designed and manufactured within a few hundred meters radius, right here in the middle of Paris.

/Kathrine Gulla