Last updated: October 2025
At The Freya Label, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR).
The Freya Label, based in France, controls this website. For any questions or requests regarding your personal data, please contact us at info@thefreyalabel.com
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1. Data We Collect
We may collect the following types of personal data:
Identity Data: name, email address, phone number
Contact Data: billing and shipping addresses
Payment Data: payment details processed securely through Shopify’s payment system
Technical Data: IP address, browser type, time zone, and usage data collected through cookies and analytics
2. How We Use Your Data
Your personal data is used to:
Process and deliver your orders
Communicate with you about purchases, inquiries, or updates
Send newsletters and marketing communications (only with your consent)
Improve our website and customer experience
Legal bases for processing:
Performance of a contract (e.g. fulfilling your order)
Compliance with legal obligations
Legitimate interest (improving services and communication)
Consent (for newsletters and cookies)
3. Website Platform and Third-Party Services
Our website is built using Showit (for website hosting and design) and Shopify (for our online store and checkout). These providers process data on our behalf in compliance with GDPR and maintain strong security standards.
We may also use trusted third-party services for:
Payment processing (e.g. Shopify Payments, Stripe, or PayPal)
Email marketing and newsletters
Analytics and performance monitoring
We never sell or rent your personal information.
4. Cookies
We use cookies to:
Enable essential website functions
Analyze traffic and performance
Personalize your shopping experience
You can manage or disable cookies in your browser settings or via our cookie preferences banner.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
6. Your Rights Under GDPR
You have the right to:
Access your personal data
Request correction or deletion
Withdraw consent at any time
Request data portability
Object to data processing
To exercise your rights, please contact us at hello@thefreyalabel.com
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7. Security
We use appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
8. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last modified” date.
